What is Women's Soccer? The Importance of Advertising and a Brand

What is Women’s Soccer? Could you define it in a few adjectives or a few phrases? I love the sport, yet I have trouble articulating anything without a few moments thought.

Freedom Is...An Advertising Campaign with a Bold Purpose and Lackluster Execution

Digressing away from the Lambert issue for a moment (I will get back to it and post about the social media soon, I promise) lets check out the newest "hot topic" in my Twitter-verse. The Washington Freedom unveiled a new advertising campaign this morning called "Freedom Is..." They've posted a Bill of Rights and are placing ads in the Washington Post (circulation of +600,000 daily, +900,000 on Sundays and it's a nationally recognized paper).