The WPS Desperately Needs Some Tattoos

Found this the other day. Thought it was amazing for two reasons:

What Happened to the War?

Dear GerryM the GM, Hof the Boss and the marketing peeps at Sky Blue FC,

um...what happened? 

Wasn't there a war going on? Did I miss the white flag? I know the league-wide Defend Your Turf campaign kinda stole your thunder, but can we get a video showing the "cease-fire" or peace talks or whatever? Give us a tweet, at least!

It's not that I'm against peace on the Jersey shore, more that my curiosity is beginning to fester.

Thanks!

-Julie

WPS Fantasy - Warning: Not for All States

Trolling through the Facebook-verse I came upon this situation. Which raised a big question in my mind: Huh, what?

Soccer Ads vs. Ads with Soccer

Bigger post is going to be coming out soon about soccer videos, but I came across two ads today that really got me thinking. What does more for an athlete / team: a commercial ad made about them to promote a game OR an ad made for another product that uses them as stars?

This time 'round I'm going to try and get you guys to write something. Comments welcome. 

The Devil's in the Details

I found some fun little tidbits about the Phantom Trade when researching my last post...

Are You On the Ball? The WPS Wasn't...

Imagine a player 1v1 with the goalie, no pressure from behind and plenty of space in the box, blasting the ball on-frame but well over the goal. She didn't panic, she just had a bit of a brain fart at a horribly inconvenient moment. 

When pondering the current WPS snafu, that's one of the little scenes that plays in my mind. All things considered, they were going at the right goal with the ball at their feet after having done a nice little dance to get past the entire defence. So their hearts were in the right place.

For those of you not on Twitter, for a brief moment today there was quite a snickering as people realized (and shared) this unfortunate fact: the WPS approved a trade that involved a phantom draft pick. 

3 Rules for a Persuasive #FollowFriday

Twitter really is just a way to share information, so it's not surprising that phenoms such as #MusicMonday (#MM) and #FollowFriday (#FF) have grown quite popular. Not only are you joining in a huge communal effort (and we're all just sheep at heart), but you are also simultaneously expressing your individuality. 

This is the music I am listening to. These are the people I recommend you follow. Doesn't really matter if the tweets are read, if anyone actually listens, because you've been accepted into the mass of tweeters talking about the same thing. The act is the reward, in a way.

Ok, but what if you actually want to achieve something with your hashtags? Here are some tips for optimizing your use of CURRENT hashtag trends, particularly #FollowFriday.

1. Be Specific

2. Keep it Simple

3. Be Concrete, Give Context