Los Angeles Sol: A Brand Lost or a Franchise Folded?

Just a Piece

Though this was a shocking announcement, it is not like it was totally unexpected. In mid-January ASN was writing about the ownership transfer and raised the possibility of a last minute pullout, Sacramento Monarchs style. Sadly they hit it on the nose and the Sol situation became the same story of league-scramble followed by franchise-closure.

What is Women's Soccer? The Importance of Advertising and a Brand

What is Women’s Soccer? Could you define it in a few adjectives or a few phrases? I love the sport, yet I have trouble articulating anything without a few moments thought.

So women's soccer is physical. Why is that such a bad thing? Eyes on Elizabeth Lambert and her BYU beatdown

I have been debating what to start this blog with. I've got the On the Ball Facebook Fan page for facts and friendly conversations. I have Twitter for keeping in the WPS and women's soccer loop (and contributing to the loop). And, of course, there is the On the Ball TV Show to discuss the inaugural WPS season and talk with some WPS players. So what did that leave for a blog?